Omega, reimagined.

Everything we discussed, in one place: two homepage directions and a no-charge SEO gap analysis — all built around a single idea.

The position: Omega is Northern California's most complete canine joint-replacement program — the only team that rebuilds all four major joints (hip, knee, elbow, ankle) — backed by a 24/7 specialty and ICU hospital. Built to speak to referring vets and owners alike.

The website

Your site today, and two ways forward.

Same practice. Same brand color. A clearer story — and a structure search engines and AI assistants can finally read.

Your site today

The current site

Capable and clean — but the orthopedic strength that sets Omega apart is buried in a single line, with no dedicated joint-replacement page.

View the live site →

Direction A

The Specialist Institute

Authoritative and precise. Leads with the four-joint advantage and a referring-vet CTA up top. Reads like a top academic orthopedic institute.

Open Direction A →

Direction B

Back on Four Feet

Warm and outcome-led. Opens on the day a dog runs again, then earns trust with the same breadth and depth. Owner-friendly, still credible.

Open Direction B →

Imagery shown is placeholder — the final build uses Omega's own photography and video.

The strategy

The SEO gap analysis.

Owning canine joint replacement in the Bay Area

The honest read: Omega's capability is the best in the region, but a nearby competitor out-markets it on search with dedicated pages while Omega's broader strength stays invisible. The report verifies every competitor claim, then ranks the highest-leverage fixes by impact-for-effort. None require a spend increase.

Open the SEO report →